Price Automation

Pricer electronic shelf labels are known to be the very best in terms of quality, efficiency, readability, long life and robustness.

The Price Automation solution is central to store automation and enables price flexibility and accuracy at the shelf-edge to meet competition, gain competitive advantage, maximize margins and gain customer trust.

The PRICE solution lets retailers run dynamic pricing to: 

  • Fully automate one of the most challenging in-store functions retailers now face: the weekly price change
  • Handle the growing need for price flexibility and accuracy at the shelf-edge
  • Respond immediately to encroaching competition
  • Gain a competitive advantage in specific markets
  • Centralize the price function
  • Maximize margins with instant price reactivity
  • Gain customer trust
  • Modernize stores and enhance a digital image

SmartTAG labels

Pricer offers two different styles of labels – segment and graphic. Both ranges have standard electronic labels for the shelf-edge as well as specific labels designed for freezers, peg hooks and large signs. All labels work together on the same system, allowing you to mix and match according to your needs.

Key Features

  • Flash capability visible from up to 10 meters, configurable to customer or associate location
  • E-paper graphic display for best readability in all circumstances
  • Most readable segment displays
  • Large screens generally used for Fruit and Veg and Electronic appliances
  • The longest life time of the market and replaceable battery cassette (no housing tampering)
  • Bi-directional communication, mandatory for geolocation solutions
  • Mounting solutions for attaching to rail, hanging, fixing vertically or putting on horizontal furniture
  • Universal rail adaptation and patented design to attach shelf-talkers

SmartTAG – Segment labels

SmartTAG HD – Graphic labels

Black and White / Red

SmartTAG HD 110 – Large 

SmartTAG HD 200 – Extra Large 


SmartTAG HD S, M, L Red


The Price Automation System

How it works

The Price Automation System

The Pricer solution offers you complete control of your pricing, and eliminates

discrepancies between what’s in your point of purchase database and what’s shown to your customers in-store.

Every Pricer installation includes the labels, the communications hardware, and the back-end software that communicates with your existing retail systems.

Secure technology

Running on the fastest, most secure infrared technology, you, your staff and customers can rest confident in a system that keeps prices correct and up-to-date. The system takes your database file and transmits it to the relevant price label in-store, wirelessly.

Reliable hardware & fast software

Pricer uses high-speed transceivers to send and receive information for bi-directional acknowledgement of your updates. Simple, discreet, and low maintenance, your transceiver sends your product information at the fastest speed on the market, in any size store. So you can make updates in real time with no unnecessary delays.

Flexible solution for different display needs

All different electronic shelf labels and displays work on the same platform. Choose the best size and display type for each area of your store.

Read more about secure infrared technology
Read more about the reliable infrastructure
Read more about the high-speed software